STRATEGIES FOR THE SUCCESSFUL IMPLEMENTATION OF A WORKFLOW SYSTEM FOR SEM WITHIN EDUCATION

摘要

The implementation of computerized workflow systems to enable higher education institutions to remain highly competitive in the drive for student recruitment has been an area of focus in education for decades. This case study included a requirement analysis stage followed by implementation and evaluation of a workflow system for Strategic Enrollment Management (SEM). The study built upon Student Enrollment Activities Tracking System and aimed to: i) identify the needs of e-SEM enrollment management system, ii) develop an e-SEM enrollment management system as a prototype for an institution, and iii) determine the effectiveness of the prototype. Our findings indicated that an workflow system is a strategic solution to the recruitment problem. Key factors for success lie in the flow of data into and through the system and the notifications of the service system. Organizational understanding of the function, functional requirements, usability and notifications of the system are also necessary. For greater insights, the applicability of the system in more organizations and through a variety of portable devices and platforms should be further investigated.