Relationship between Strategic Orientation and Organizational Performance in Born Global: A Critical Review

摘要

Existing empirical evidence on relationship between strategic orientation and organizational performance is mixed; moderators and mediators are therefore introduced. Since the relationship may differ from one organization to another in various background, this article offers a critical literature review in the context of born global and explores relevant empirical literatures from direct effect on strategic orientation and organizational performance to moderating effect and mediating effect. Besides, dimensions and measurement of constructs are discussed and further research directions are provided finally.