Assessing Criteria that Matter to Students' Satisfaction in Private Higher Education

摘要

Egypt is one of the major countries in the region, especially with its high population. The large number ofstudents per class and the shrinking budgets has highlighted the role of private sector universities; as it canserve a great number of students while maintaining the low number of students per class due. Althoughliterature is rich with studies regarding higher education (HE) universities, key criteria tostudents’satisfaction in the Egyptian context; especially in private HEstill need to be investigated in orderto assess their impact on students’ overall satisfaction.Accordingly, the research inquires on the main criteria that affect students’ overall satisfaction withregards to the staff value, educational e-services and knowledge at a college in a private university inEgypt; as it offers a variety of e-educational services, which makes it a suitable vehicle for the study athand. The surveyed college, has 1701 enrolled students, where 200 structured questionnaires wererandomly distributed over students, with 103 questionnaires returned and considered valid. Data wasstatistically analysed and hypotheses were tested using chi-square, correlation, and regression tests.Finally, the research findings confirm a positive relation between staff, educational e-services, andknowledge values together with students’ satisfaction. Hen conclusions were drawn and, recommendationswere made to decision makers highlighting the importance of these criteria in particular, and the need tobe given more attention.