How Estimates Of Share Of Voice (SOV) Affect Advertising Budgeting Decisions

Thomas W. Whipple; Lou Walcer

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How Estimates Of Share Of Voice (SOV) Affect Advertising Budgeting Decisions

机译：语音份额（SOV）估计如何影响广告预算决策

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《International business & economics research journal 》 |2011年第7期| 共页
作者
Thomas W. Whipple; Lou Walcer;
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1. How Estimates Of Share Of Voice (SOV) Affect Advertising Budgeting Decisions [J] . Thomas W. Whipple, Lou Walcer International business & economics research journal . 2011 ,第7期

机译：语音份额（SOV）估计如何影响广告预算决策
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4. A Spectro-temporal Technique for Estimating Aperiodicity and Voiced/unvoiced Decision Boundaries of Speech Signals [C] . Jitendra Kumar Dhiman, Chandra Sekhar Seelamantula IEEE International Conference on Acoustics, Speech and Signal Processing . 2019

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5. Hearing silenced voices: Arts educators' experiences in small collaborative shared decision-making groups in schools. [D] . DeLaFranier, Sherelynn Pare. 2009

机译：听到沉默的声音：艺术教育工作者在学校中的小型协作共享决策小组中的经验。
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7. How Estimates Of Share Of Voice (SOV) Affect Advertising Budgeting Decisions [O] . Thomas W. Whipple, Lou Walcer 2011

机译：如何对语音（SOV）的份额估算影响广告预算决策

How Estimates Of Share Of Voice (SOV) Affect Advertising Budgeting Decisions

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