MARKETING OF EDUCATIONAL SERVICES AS A FACTOR OF INFLUENCE ON EDUCATION QUALITY IN THE CONDITIONS OF INFORMATION AND COMMUNICATION TECHNOLOGIES APPLICATION IN THE SECONDARY EDUCATIONAL INSTITUTIONS

摘要

The article deals with the peculiarities of marketing in the process of education quality management in secondary education institutions in particular in private schools. The importance of marketing investigations for the successful education quality management in private schools is defined. The marketing in education management it’s a new approach to the education process organization which provides qualified and effective education oriented on the pupil’s personal development.