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MARKETING OF EDUCATIONAL SERVICES AS A FACTOR OF INFLUENCE ON EDUCATION QUALITY IN THE CONDITIONS OF INFORMATION AND COMMUNICATION TECHNOLOGIES APPLICATION IN THE SECONDARY EDUCATIONAL INSTITUTIONS

机译:信息和通信技术在中学教育机构中应用对教育质量的影响

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摘要

The article deals with the peculiarities of marketing in the process of education quality management in secondary education institutions in particular in private schools. The importance of marketing investigations for the successful education quality management in private schools is defined. The marketing in education management it’s a new approach to the education process organization which provides qualified and effective education oriented on the pupil’s personal development.
机译:本文讨论了中等教育机构(尤其是私立学校)在教育质量管理过程中营销的特殊性。定义了市场调查对私立学校成功进行教育质量管理的重要性。教育管理市场营销是教育过程组织的一种新方法,它可以针对学生的个人发展提供合格且有效的教育。

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