首页> 外文期刊>Information Technology Journal >Critical Success Factors Affecting e-commerce Activities of Small and Medium Enterprises
【24h】

Critical Success Factors Affecting e-commerce Activities of Small and Medium Enterprises

机译:影响中小企业电子商务活动的关键成功因素

获取原文
           

摘要

Electronic commerce is redefining business and customer relationships, business processes, even sometimes restructuring the whole industry by providing new distribution channel, new delivery methods, new payment methods and new medium for communication. The aim of this study was to explore the critical success factors that affect e-commerce activities of Small and Medium -sized Enterprises (SMEs). In this study, a model has been developed based on previous researches and a questionnaire has been composed in order to collect data for the research. The questionnaire has been applied to participants from a wide variety of industries. Construct validity and reliability of questionnaire items have been tested by using factor analysis and Cronbach?s alpha. Regression analysis has been applied in order to explore the factors affecting e-commerce activities of SMEs. The success measures of e-commerce are compared between users and non-users of some e-commerce applications. Findings indicate financial resources, perceived benefits and content as significant factors effecting success of e-commerce in SMEs. The negative relationship between content and performance of the e-commerce can be attributable to the complexity created with the abundance of information which leads to more confused customers.
机译:电子商务通过提供新的分销渠道,新的交付方式,新的支付方式和新的沟通媒介,正在重新定义业务和客户关系,业务流程,甚至有时是在重组整个行业。这项研究的目的是探讨影响中小企业电子商务活动的关键成功因素。在这项研究中,已基于先前的研究开发了一个模型,并编写了一份问卷以收集研究数据。该问卷已被应用于来自各个行业的参与者。问卷项目的构造效度和可靠性已通过使用因素分析和Cronbach?s alpha进行了测试。为了研究影响中小企业电子商务活动的因素,已经进行了回归分析。在某些电子商务应用程序的用户和非用户之间比较了电子商务的成功度量。调查结果表明,财务资源,可感知的收益和内容是影响中小企业电子商务成功的重要因素。电子商务的内容与绩效之间的负面关系可归因于信息量丰富而造成的复杂性,从而导致客户更加困惑。

著录项

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱:kefu@zhangqiaokeyan.com

京公网安备:11010802029741号 ICP备案号:京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有
  • 客服微信

  • 服务号