E-commerce Critical Success Factors forChinese Enterprises: An Empirical Researchon the Publishing Industry

摘要

Critical success factor of e-commerce (EC) adoption is an important issue for developing countries. This research discussesrnthe assessment indicators and impact factors for EC success. Combining literature review and expert investigation, fourrnassessment indicators and ten impact factors are identified to be important for Chinese publishing companies. To test thernrelationship between the assessment indicators and the impact factors, data are collected form the publishing industry inrnChina. Data analysis result shows that factors such as “establish EC strategy fitted in with company’s characteristic”, “sharerninformation between systems”, and “manage customer relationship” are critical factors for Chinese publishing companies.rnThis research is not only valuable for EC theory, but also important for EC practice. The findings are useful to guide the ECrninitiatives in China