DOES SPIRITUALITY AND RELIGIOSITY INFLUENCED SATISFACTION PILGRIM? A STUDY ON THE MUSLIM PILGRIMAGE TO MECCA

摘要

Religious and spiritual factors play a key role in contemporary marketing policies; This research aims to understand and analyze the Impact of religious and spiritual factors in the field of consumer behavior according to a study focused on the Muslim pilgrimage. In the first part we will present the place of spirituality and religiosity in the field of marketing in distinguishing between different concepts' religiosity; Religion; spirituality; Sacred spirituality can be defined as a personal choice based on experience, while religiosity is a way of applying religion according to our vision and our point of view vis-à-vis reigious texts. In the second part we will present the results of a quantitative study conducted on visitors of the holy places in the period of Muslim pilgrimage to know if the religiosity and the spirituality have a positive influence on the levels of satisfaction of the visitors of the holy places.