A study of consumer awareness about cosmetics label symbols

摘要

ABSTRACT The objective of the current study was to find out the consumer attitude and concern about cosmetic safety and their knowledge about the cosmetic label symbols. The survey was distributed to N =100 in Rasalkhaimah , UAE to a  population with varied characteristics for demography, gender, education, professions and age. From the result of the study it can be seen that people no doubt concerned about the safety of cosmetics but have a low level of understanding of cosmetic label symbols. There is significant correlation between the three variable i.e, age, gender and qualification and consumer concern about safety, their knowledge of cosmetic label symbols and attitude toward knowing the details of these symbols. Furthermore , those consumer who use cosmetics on daily basis have more tendency to believe that the cosmetics are adequately regulated and are safe to use. Keyword : cosmetics ,symbols, variables , label.