In embodiments, methods and systems for performing studies of consumer behavior are provided. The consumer behavior may have been determined using electronically-captured consumer location data for multiple consumers. The gathered data may be analyzed to determine behavior patterns or other characteristics of the multiple consumers. Further, inferences or predictions about consumers may be derived based on the characteristics. The inferences and predictions may be the basis of consumer analytics supplied to a business or other entity as results of a study of the consumer behavior.
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