Análisis del sector sucroenergético brasile?o bajo un enfoque de planificación estratégica

摘要

Despite the importance of sugarcane production, Brazil did not have a full figure of the production chain. This study aims to map and to quantify the chain and to formulate strategies for the sugarcane industry through the application of the Method of Strategic Planning and Management of Agroindustrial Systems (GESis). The study period is the year 2008. In developing this work, all links that make up the agroindustrial system were identified and quantified, through the collection of secondary information and interviews with executives, researchers, institutions and sector organizations. Then the sales and financial amounts were estimated. Among the results, it was found that the industry generated 28.15 billion USD, equivalent to 1.5% of national GDP, and 4.29 million direct and indirect jobs. It was also identified that the industry’s growth depends on strategic projects related to areas such as research and innovation, distribution and logistics, coordination and institutional adjustment, communication and training.