EXPANS?O DO MERCADO DE TRABALHO PARA O BIBLIOTECáRIO: um caso para o marketing

摘要

This work aims at the identification of the market′s idea about the librarian, mainly in some financial organizations (banks) in Jo?o pessoa/PB, as well the opinion of teacher and undergraduate students of information science about the performance of such professionals and the needs of promoting their work in the market. Theoretically, it is discussed the concept of informational units, emphasizing that a financial organization, for instance, might be one of those unit. It is also highlighted the work of the librarian in some lucrative and non-lucrative end organizations; it presents Marketing as a tool to insert the professionals in a market not yet explored. The corpus was generated from the research in the banks named Bradesco, Rural, Unibanco, HSBC and itaú, the subjects were the managers of such bank, teachers and the 2003.2 graduate students of the Universidade Federal da Paraíba′s Information Science course, to whom three different questionnaires were applied. The analysis and interpretation of the data shows that, among many aspects, the market (banks) has a quite limited knowledge about librarians and that teachers and student are conscious of such fact. It identifies the necessity to show the role played by librarians in the market. It concludes that it urges to focus the Marketing, mainly the personal one, so that the librarian may enlarge his place in the work market, to be seen as a professional of the information and to a worker of a library.