Generative design became the whispered theme at this year's Autodesk Accelerate conference in Toronto last week. In product development, generative design functions to deliver two goals: reduced weight with equal or greater strength.Generative design is associated with 3D printing because the shapes possible with additive manufacturing expand beyond the limitations of conventional manufacturing, which involves machining or casting. However, at least one company has discovered that generative design can be used as a starting point for companies that want the benefits of generative design without the cost of 3D printing.
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