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Brand Styles in Commercial Design

机译:商业设计中的品牌风格

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摘要

Style has long been an important concept for distinguishing the works of individual artists and classifying works of art and architecture into groups, schools, regions, and periods. However, there is no reason why discussions of style should be limited to objects of art and architecture, excluding everyday objects of design, such as cars or shoes. As already noted by Alpers, the art historian Heinrich Wolfflin pointed to similarities in style between Gothic cathedrals and Gothic shoes to illustrate that style extends beyond objects of art.
机译:长期以来,风格一直是区分个人艺术家作品并将艺术和建筑作品分为群体,学校,地区和时期的重要概念。但是,没有理由将对风格的讨论仅限于艺术品和建筑对象,但不包括日常设计对象,例如汽车或鞋子。正如阿尔珀斯已经指出的那样,艺术史学家海因里希·沃尔夫林(Heinrich Wolfflin)指出了哥特式大教堂和哥特式鞋之间的风格相似之处,以说明这种风格超出了艺术品。

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