Pioneer Kills Premier Brand

摘要

Pioneer Electronics will discontinue its Premier line of mobile electronics this month, saying it was becoming harder to justify the features and marketing of a premium line from its Pioneer-branded line of mobile products. Not all dealers agree with the move.rnPioneer launched the Premier line about 20 years ago to offer specialty dealers a different line than the company was supplying the big-box stores. Over the last several years, though, advancements in technology, lower costs and consumer demand have made it more difficult to differentiate the Premier from the regular lines, said Ted Cardenas, director of marketing for Pioneer's Mobile Entertainment Business Group.