Amul tops Indian leading brands poll

摘要

The popular milk brand Amul has been named No.l in India in a survey of Asia's top 1 000 brands. Amul's makers, the Gujarat Cooperative Milk Marketing Federation (GCMMF), who are now looking at ventures abroad (see DM, No 1106,30.06.11, p 1), has scooped the accolade for the third year running. Amul is also ranked as the leading dairy brand, ahead of Asian rivals such as Dutch Lady, Dumex and Magnolia in the survey by Campaign magazine published from Hong Kong and Singapore. The survey was conducted by research firm TNS, across over 3 000 consumers in 10 countries.