The boy from nowhere

摘要

Shakey Jake is almost unbearably cute. He is small, portly, colourful and never stops laughing. He is also a flavoured milk. It is not much more than a year now since Express Dairies, the UK's largest processor of liquid milk, first let Jake loose on the market. An initial test run saw him take the north west of England by storm. And just over three months ago, he was rewarded with a national roll-out.