Is fermented the future?

摘要

Fermented dairy beverages have seen huge growth in recent years, but the sector is showing signs of saturation in some regions. Of all areas of the dairy industry, the fermented dairy drinks arena is one of the fastest growing and still offers huge potential for further development. In 2003 the global market growth of fermented dairy drinks was 9,3 per cent, way ahead other parts of the dairy industry This is even more interesting when it is compared to volume growth of just four percent A key element in value growth outpacing volume in 2003 was the growing success of fermented dairy drinks outside of their traditional regional base in the Asia-Pacific region. Increasing penetration in the Western European market, combined with a strong euro against the US dollar in 2003, was a major factor in the significant growth seen by the fermented dairy drinks sector in 2003,