ESL pushes pasteurised out in Germany

摘要

Germany's Milk Industry Association (MIV) claims its members (representing almost 100% of all dairies in the country) are now following a code that means all ESL drinking milk is clearly labelled so that consumers can tell the difference between it and pasteurised products.rnThe announcement follows complaints by consumer protection organisations that shoppers were being misled into buying ESL instead of pasteurised milk through imprecise labelling. But the MIV points out that consumers seem to be abandoning pasteurised milk in any case, with its market share sinking to between 10% and 15% of all drinking milks within the last year.