Protein is going to be the new buzzword for dairy in the coming years, according to Julian Mellentin's article in this issue on page 16. His assertion is that consumers will be drawn into the virtues of protein in dairy via Greek yogurt, sales of which is booming in the US. "What Chobani and other brands have done is to help raise awareness of protein among a wider audience - and it has done so at a time when protein's image as a valuable part of a diet that helps people manage their weight has received several boosts," Mellentin notes.
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