Mixing for success

摘要

Mixed milk drinks now already generate annual retail sales of a €100 billion on globally, ie, roughly as much as the international market for standard milk products. The market for these types of drinks is growing rapidly, especially outside Europe. Market experts will examine this area closely during Drinktec. The development of the global dairy product market is linked to economic growth in countries where milk consumption is increasing. These countries are primarily located in Asia and the Middle East. Vietnam, for example, had practically no milk industry 20 years ago. However, the country has now been experiencing annual growth rates of around 20 per cent for two decades.