Consumers turn to dairy for comfort

摘要

When life is full of uncertainty, people gravitate to everything that's familiar, comforting and reliable. This reflected in the surge in demand for dairy products since the coronavirus crisis has struck. Dairy has everything on its side - delivering on every consumer need - indulgence, nutrition and health, 'permission to indulge', provenance, affordability and versatility. The category has had a new lease of life, and one that will endure. Butter has been one of the big winners. In 2019, sales of butter in the US were already at a record high. Thanks to Covid-19, that record has just been broken. So far this year, sales of butter are up by 25%, both by volume and by value, compared to the same time last year. In the UK, sales of block butter gained 36% by value and 34% by volume.