TEAM SPIRIT

摘要

"We've got two simple missions," says Bob Waldron, president of Yoplait-Colombo USA. "We want to keep the buyers of our yogurt happy and we want to keep the retailer happy." As the top-selling yogurt maker in the United States, it would seem Waldron and his team are succeeding. With an estimated $1 billion in annual sales and about 37 percent of the U.S. market, this unit of Minneapolis-based General Mills Inc. is committed to product innovation while remaining devoted to the core products that consumers love so much. "We're in a very favorable category. It's on-trend," Waldron says. "It tastes great, it's convenient and it's healthy — kind of the trifecta of food for us."