Allegiance Study

摘要

In his "First Coffee" blog, TMCnet's David Sims writes:rnCharging that marketers "often ignore a critical measurement - customer attitudes and emotions - when examining customer behavior," Allegiance, a vendor of enterprise feedback management products, is offering "Do You Know Why Customers Really Buy," described as a white paper explaining "how new feedback technology can provide essential attitudinal data to help determine how to present the right message to the right customer at the right time."