Wearables, Marketing & the Customer Experience

摘要

Despite the emergence of popular brands into the wearable tech market - Fitbit, Apple Watch, Google Glass, and others - I suspect when most average people hear the term, their minds inherently conjure images of blinking t-shirts. You have to admit, you thought they were cool when you first saw the colorful graphic equalizers dancing to music on the front of a Fruit of the Loom top.