Research on WeChat marketing path of enhancing customer marketing experiences

摘要

With the increasing popularity of We Chat, We Chat marketing becomes a new Popular tool to the enterprises and merchants. They want to use We Chat to get the attention and recognition of the user, and closer the relationship between the gap with the user. After the analysis of consumers purchase motivation and behavior patterns in We Chat marketing, it researched We Chat marketing paths to enhance the customer experience and Put forward effective We Chat marketing strategy of improving customer experience to Make We Chat marketing real utility.