METHOD AND SYSTEM FOR ADAPTIVELY PROVIDING PERSONALIZED MARKETING EXPERIENCES TO POTENTIAL CUSTOMERS AND USERS OF A TAX RETURN PREPARATION SYSTEM

摘要

A method and system adaptively improves potential customer conversion rates, revenue metrics, and/or other target metrics by providing effective marketing experience options, from a variety of different marketing experience options, to some users while concurrently testing user responses to other marketing experience options, according to one embodiment. The method and system selects the marketing experience options by applying user characteristics data to an analytics model, according to one embodiment. The method and system analyzes user responses to the marketing experience options to update the analytics model, and to dynamically adapt the personalization of the marketing experience options, at least partially based on feedback from users, according to one embodiment.