Why You Need More in Your Toolbox Than Cart Abandonment Emails

摘要

Of all the tools marketers use to rescue ecom-merce sales, cart abandonment emails have become the proverbial hammer. Study after study suggests that cart abandonment emails work, so marketers quickly implement these emails to remind shoppers about what they almost purchased. However, marketers that rely strictly on cart abandonment emails are ignoring many other digital behaviors, and thereby leaving money on the table.