The visiting friends and relatives (VFR) phenomenon is a sizeable form of travel. Despite this, VFR travel has been largely ignored, and has remained highly under-researched. Through undertaking exploratory quantitative research, using Maroochy Shire within Queensland's Sunshine Coast, Australia, as a case study area, VFR travel was found to be greatly misunderstood and underestimated. This research concluded that both VFR numbers and expenditures have been greatly understated due to problems regarding expenditure accounting systems as well as disregarding the expenditures incurred by VFR hosts.
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