How To Use An Innovation Audit As A Learning Tool: A Case Study Of Enhancing High-involvement Innovation

摘要

Many types of innovation auditing exist, though there are few descriptions of them being tested. Little effort has been made to examine their effect on companies, and even less to considering whether these audits could be used more efficiently. First, this article discusses some of the reasons for doing an innovation audit; then, it examines a new, facilitated, interactive way of using an innovation audit to achieve/improve high-involvement innovation in small- and medium-sized enterprises through a learning process.