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A review of consensus analysis methods in consumer culture, organizational culture and national culture research

机译:消费文化,组织文化和民族文化研究中的共识分析方法综述

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摘要

The cultural consensus model is a method that is used by anthropologists to study intracultural variance, intercultural differences and cultural consonance across a variety of contexts. In order to provide academic scholars who study consumer, organizational and national culture with an additional tool that could be used to triangulate on ethnographic conclusions, this paper reviews the conceptual and methodological foundations of the cultural consensus model. In addition, this paper identifies important considerations a researcher should bear in mind when using the cultural consensus model and discusses how the cultural consensus model both has been and could be used to study consumer culture, organizational culture and national culture research.
机译:文化共识模型是人类学家用来研究文化内差异,文化间差异和文化共鸣的一种方法。为了向研究消费者,组织和民族文化的学术学者提供一种可用于对人种学结论进行三角测量的附加工具,本文回顾了文化共识模型的概念和方法论基础。此外,本文还确定了研究人员在使用文化共识模型时应记住的重要考虑因素,并讨论了文化共识模型如何被使用以及可以用于研究消费文化,组织文化和民族文化研究。

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