Engineers: What do you need most?

摘要

CFE Media, the parent company of this publication, recently hosted an event called "Marketing to Engineers." While I'm not a marketer and didn't need to know how to increase my website's search engine optimization to allow clients to find me for future engineering projects, I did need to know more about communicating with engineers. Here's a snapshot of what 1 learned at the event, based on research of more than 2800 engineering professionals: 1. Engineers need a lot of information to do their jobs efficiently and effectively. This shouldn't be a surprise for any professional-number crunchers and data analysts work across several fields, not just engineering. But engineers are a little different. According to research done by Consulting-Specifying Engineer, consulting engineers are slow to convert when it comes to new technologies and products. They want a lot of information-and detailed information with performance data, metrics, and qualified numbers. It can take a year or more to gain the engineer's trust, which is why the marketer's job is so important.