Understanding your markets

摘要

The French-based Fayat Group is one of the big names in roadbuilding equipment, with manufacturing facilities and sales operations around the world, and according to president Jean-Claude Fayat, the family-owned business is still very much in expansion mode, with new facilities planned, and ambitions for key countries. An important turning point in Fayat's expansion came in 2013, when it acquired most of Terex's roadbuilding equipment portfolio in the Americas.This included a range of products to suit US tastes and requirements as well as a factory in Porto Alegre, Brazil. Fayat said the deal had undoubtedly contributed to the group's success in the US. "It has helped, but it is difficult to measure," he said. "The market is growing, and the acquisition of Terex (Roadbuilding) has helped because we had a weakness in the asphalt segment.