Engaging with hearts and digital minds

摘要

With the global confectionery and snacks market showing signs of buoyancy despite challenges faced in a number of markets, Caobisco's latest conference offers up an array of insights into how the market is evolving. From several keynote consumer trends presentations, the overriding message appears one of the importance of ensuring that manufacturers continue to engage with the public, amid changing habits with a move to a greater number of healthier options and ever-greater opportunities to enjoy snacks and confectionery. Dr Mirjam Hauser, senior research manager at the GIM Suisse organisation, who specialises in consumer trends within retail markets, explains there are a number of factors driving consumption trends.