Reviving a great British tradition

摘要

For many, hailing from one of the most renowned confectionery lineages in the world might imaginably entail a weighty burden of personal expectation. But it seems James Cadbury, whose great-great-great grandfather John laid the foundations for a globally renowned chocolate business, is at ease with the highly notable backdrop to his heritage. While the wider family is no longer actively involved with the confectionery sector since its interests came under the ownership of Mondelez International, the brand still resonates powerfully with consumers across the world. In an exclusive interview with Confectionery Production, Cadbury explains that his new venture, Love Cocoa, stems from a long-held desire to rediscover some of the magic of his family's confectionery roots. "I had been working as a city trader and it was quite a safe job, but I just wanted to do something I really cared about, and I'm passionate about chocolate," says the 33-year-old businessman on his fateful decision three years ago. As Cadbury reveals from the compact office serving as Love Cocoa's East London headquarters, there's been a very steep learning curve during the firm's development.