FTC Settles 'History Sniffing' Charges against Advertising Company

摘要

The Federal Trade Commission (FTC) settled charges against Epic Media Group (EMG), a global digital marketing company, and Epic Marketplace, Inc. (Epic), an advertising company and wholly-owned subsidiary of EMG. As an online behavioral advertising company, Epic tracks a consumer's online activities in order to deliver targeted advertising. Serving as an intermediary between Web site owners who publish ads and advertisers seeking space to publish their ads, Epic purchases advertising space on publishers' Web sites and contracts with advertisers to place their ads there. Epic's network, the "Epic Marketplace Network," is composed of more than 45,000 publishers. Epic uses cookies to collect data on online users who visit one of the Web sites in its network.