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Which Flavor Are You?

机译:您是哪种口味?

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Are you a Mac person or a PC person? It seems like that question has been popping up a lot more in recent times. Perhaps it is because of the popular Apple ad campaign "Get a Mac," in which actor Justin Long personifies a Mac opposite John Hodgman, a PC. The campaign, which ran from 2006 through 2009, used an all-white backdrop, placing all the focus on the easily identifiable differences between PC and Mac. PC, dressed in a suit and tie, comes across very stuffy and all business as he touts the pluses he offers. Mac, on the other hand, is more laid back-an attitude accentuated with his casual attire and mannerisms. Clearly-at least in the commercials-the intent is to portray the Mac as the product for a hip, younger generation, and the PC for the older corporate types.
机译:您是Mac还是PC?似乎这个问题最近越来越多了。也许是由于苹果公司的广告活动“ Get a Mac”(在苹果公司中,约翰·霍奇曼(John Hodgman)对面)扮演了贾斯汀·朗(Justin Long)。该活动从2006年到2009年进行,使用的是全白色背景,将所有焦点都放在PC和Mac之间易于识别的差异上。穿着西装和领带的PC在兜售自己提供的优点时遇到了非常闷热的所有事务。另一方面,Mac更悠闲自在,随他的便装和举止而加重了这种态度。显然-至少在广告中-目的是将Mac描绘成适合年轻一代的产品,并将PC描绘成适合较老公司类型的PC。

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    《Computer Graphics World》 |2010年第10期|p.246|共2页
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