The Cultural Orientation Indicator: Drive More Effective Elicitation Strategies Across the Globe

摘要

Does your company have customers from other countries? Suppliers? Competitors? Is it increasingly operating in a global competitive intelligence environment? For virtually every company these days, the answer is yes. Competitive intelligence (CI) practitioners working for such companies elicit information and intelligence from people all over the world. Difficult even for individuals who are truly global citizens, this effort can be a challenging for those who primarily work within their own cultural environments.rnOne approach is to hire a local CI outsourcer who can be your "feet on the street" and provide the key cultural interface in another country. Indeed, this is a proven strategy for those who are less familiar with a given market or foreign competitor. This can be expensive and occasionally unreliable, however. (See, for example, Glitman 2007).