Applying Competitive Intelligence in the Public Sector

摘要

Look for the organizations with a well implemented competitive intelligence function and you will likely find only companies, most of which are large. The non-profit sector interest in competitive intelligence is definitely increasing, however, and includes a wide variety of organizations. International aid organizations such as the World Wildlife Fund or Medicins Sans Frontieres are well aware of their competitive position in the "market for gifts" and continually monitor the competition. Governments competing for foreign investments must understand what differentiates them from other countries in the eyes of investment managers. Cities or countries desiring to attract tourists need to know their unique selling points and how they compare with other touristic hotspots, as the National Historic Museum case in Sidebar 1 demonstrates.