Global and Local Viewing Experiences in the Age of Multichannel Television: The Israeli Experience

摘要

This article takes a critical look at the discourse of globalization in the realm of television, suggesting that the dichotomy between national and global television is unduly simplistic. It proposes that a better understanding of how global television content enters local broadcasting is achieved by examining three variables: who selects the content and for whom, the proportion of local to foreign content, and how foreign content is adapted to local viewing. Eased on these features and an analysis of the Israeli case, the author presents a typology of six types of television channels-a typology that focuses on the various viewing positions offered by various channels.