In the last seven years, the news media landscape in India has undergone a drastic, almost unrecognizable, change. Digital journalism, once considered an ancillary function, now provides the focus of attention and investment. The year saw the birth of startups like Scroll, The Quint, Quartz India, Huffington Post India. The process continued in 2015 and 2017 with the birth of The Wire and ThePrint. All of these ventures manifest the attempt to reach the Indian middle-class consumer who is almost always mobile and, as a consequence, almost always logged on to the Internet. "After years of slow growth, Internet use and digital advertising has grown very rapidly in India in recent years, powered especially by the spread of mobile Internet use, and double-digit growth in both the number of users and which in advertising is expected to continue. India now has the second largest number of Internet users in the world and rapid growth in Internet use and digital advertising is seen by many as the biggest market opportunity outside China since the Internet took off in the United States in the 1990s" (Sen & Nielsen, 2016, p. 3).
展开▼
机译：在过去的七年中，印度的新闻媒体格局发生了急剧的变化，几乎无法识别。曾经被认为是辅助功能的数字新闻现在成为关注和投资的焦点。这一年见证了Scroll，The Quint，Quartz India，Huffington Post India等创业公司的诞生。随着The Wire和ThePrint的诞生，这一过程在2015年和2017年继续进行。所有这些冒险活动都表明了试图吸引几乎总是移动的印度中产阶级消费者的努力，因此，几乎总是登录到互联网。 “经过数年的缓慢增长，近年来，印度的互联网使用和数字广告发展非常迅速，特别是在移动互联网使用的普及以及用户数量和广告数量有望实现两位数增长的推动下印度现在是世界第二大互联网用户，自1990年代互联网在美国盛行以来，互联网使用和数字广告的快速增长被许多人视为中国以外最大的市场机会。” ＆Nielsen，2016，第3页）。
展开▼
