The Intermediate Class Is Now in Session

摘要

With the tagline "quality built in, so the value stays in," the first advertisements for American Motors's new 1967 models featured large pictures and bold headlines declaring that the new AMCs were "the now cars." One of the first to appear was a six-page spread in Life magazine that made much of the new five-year, 50,000-mile engine and drivetrain warranty. The ad included a two-page section on the new Rebel, highlighting an SST convertible and calling it "the first excitement machines in the intermediate class."