Ecological practices and economic success go together well

摘要

Cement production in Rohrdorf runs all the way back to 1930, when a quarry-operating entrepreneur by the name of Georg Wiesbock decided to start producing cement. Together with his brothers, Ludwig and Andreas, he established the Rohrdorf cement plant from the humblest of beginnings. Now, that very plant is the parent company of all businesses belonging to the Rohrdorfer Group. From the very beginning, the Rohrdorfer corporate objectives have included carrying responsibility for people and the environment. The Siidbayerisches Portland-Zementwerk Gebr. Wiesbock ft Co. GmbH, as the nearly 90 year-old company's official name goes, not only makes and sells cement, but is also active in the areas of sand and gravel, ready-mix concrete, prefabricated building elements and concrete products - with a staff of nearly 1900 working at 130 regional locations in Bavaria, Austria and Italy, all under the brand name Rohrdorfer Gruppe. At the cement plant in Rohrdorf, environmental protection is a top priority for stakeholders and executives alike. The 12-year modernization pro-ject "CEM2020", for example, focused not only on economic and technical goals. Other points of main investment effort included improving energy efficiency and gradually reducing emissions. The plant's new technology enabled a 2 59 500t annual reduction in CO_2 output. That amounts to more than a quarter of the emissions level that existed when the project was launched in 2006. Also, the use of alternative raw materials for production means that less rough rock is now being consumed.