Behind the curtain: How Comcast drives VOD usage

摘要

Have you seen any good fall premieres in September, or become a fan of a new show? Chances are good that Andy Hunter's team at Comcast already has a good idea of which shows will be breakout hits this season, and which returning shows are creating the most social media chatter. After 20 years working for Viacom and, more recently, Epix, Hunter came over to Comcast Cable in February as its vice president of programming. Hunter's group is behind on demand viewing campaigns such as "Watchathon Week" in the spring, "The People's Hot list on Xfinity On Demand" over the summer and the current season of returning shows and premiers this fall. Special events like Watchathon help Comcast's more than 20 million video subscribers drill down into its 50,000 video assets on their set-top boxes, 400,000 online assets and the 20,000 pieces of video that are available via its Xfinity Go App. The stunts also help move the TV Everywhere ball forward since Hunter's team works with the programmers on specialized content offerings, such as short forms, to help promote the VOD content.