Comcast VOD's 'Watchathon Week' To Return in 2014

摘要

Xfinity watchathon week, Comcast's cross-platform promotion that blew away video-on-demand (VOD) usage records in March, won't be a one-and-done event. "We'll do Watchathon every year. It's going to become an annual event," Comcast VP of video services Maggie McLean Suniewick said at the B&C/MCN On Demand Summit during a keynote interview with MCN editor-in-chief Mark Robichaux. Comcast is also working on other Watchathon-like promotions that will focus on specific themes and libraries, such as children's programming, McLean Suniewick said.