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2007 Outlook: Small Steps On The Road To Big Breakthroughs

机译:2007年展望:迈向重大突破的小步

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Anyone expecting 2007 to be the breakout year for the smart card industry is liable to be sorely disappointed. At most, 2007 will show a glimmer of what the future could hold for contactless payment, mega-memory SIM cards and Internet-enabled smart card tokens that plug into PCs. Instead, the coming year will be business as usual for the industry-and that means continuing commoditization, falling prices and only incremental advancements in product portfolios. This is better news for issuers than for vendors. "It looks like (another) tough year next year, and by tough year I mean prices going down," says Derrick Robinson, senior analyst at UK-based IMS Research. "Nobody connected with cards or chips is going to make (much) money at it. They're stuck with this SIM card; that's what they do. That's what brings in the revenue stream."
机译:任何期望2007年成为智能卡行业突破年的人都可能会非常失望。至多2007年,非接触式支付,超大容量SIM卡以及插入PC的支持Internet的智能卡令牌的前景将一闪而过。相反,来年将是该行业照常营业的一年-这意味着持续的商品化,价格下跌以及产品组合只会逐步增加。对于发行人来说,这比对卖方来说是个好消息。英国IMS Research的高级分析师德里克·罗宾森(Derrick Robinson)说:“明年看起来又是艰难的一年,到艰难的一年,我的意思是价格会下降。” “与卡或芯片相关的人都不会从中赚钱。他们被卡在SIM卡上了;这就是他们的工作。这就是带来收入的原因。”

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