Toasting The Season With Festive Packaging Designs

摘要

'Tis the season once again. Like clockwork, the Christmas collection of tidbits and trinkets seemed to start lining the shelves even before the unceremonious disposal of Halloween odds and ends, as snow-in-a-can peppers the windows and red ribbons find themselves tied to pine boughs in fine fash-ion.Too much? Sometimes. But when you are interested in packaging, it doesn't matter if you celebrate Christmas, Kwanzaa, nothing at all, or something in between. The spirit the holidays bring to the packaging world provides a great year-end pageant of ingenious designs and, at times, rather embarrassing gaffes. What would the holiday festivities be like without a little illumination to brighten the nights and light up our Christmas trees? My parents had been using their string of lights since some time in the mid-70s, so when I got my own place and they offered them to me, I politely declined and decided to get myself a set of my own. Frankly, I was surprised by the lack of flash-iness in packaging design in general in the light department, with Noma's line of LED lights the most attractive offering on display-although they had very little in the way of holiday claptrap adorning the packaging.The 35-light string that I picked up has one full Christmas ornament lightly printed on the corrugated cardboard box as the only real indication that it is a holiday product.