With Christmas just around the corner again, shopping with the kids takes on a whole new festive dimension for working parents eager to make their Santa gift dreams come true without breaking the bank. It's also a good opportunity to catch up on the latest trends in toy packaging: to see which toy-makers are treating their product packaging with the due diligence and attention it deserves in this hotly contested marketplace. In my experience, toys with superior packaging are often the ones that are the most fun to play with by both the kids and their parents, which is what Christmas spirit is really all about.
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