GETTING FIT TO PRINT

摘要

Marketing printing services and technologies in the brave new digital world may seem like trying to sell whips and horse-buggies in the early days of the mass automobile production a century ago, but contrary to popular belief, history does not necessarily always repeat itself. While there's no denying or understating the profound permanent impact of digital online publishing on the traditional global commercial printing markets-as any major newspaper publisher of note will sadly confirm-the widely-held popular belief that "Print is Dead" has little relevance in today's global market for package printing and converting technologies.