It's not hard to be comfortable! Laces allow for a custom fit. Wedges and moderate platforms give height without sacrificing stability. Maryjanes and crisscross straps dress up orthotic-friendly footwear. Ballerinas and their tomboy sister the loafer benefit from cushioned insoles and arch support. Heels don't have to hurt if they're balanced just right. And it's getting easier to sell comfort, too: In-stock programs mean sandals (and other footwear) can be season-less, and stock can be topped up as needed.
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